He proclaimed His mission in public on a regular basis, to eliminate any doubt as to why He chose to remove Himself from perfection and take on all the weaknesses of His creation. But He also did this so that His voice was prominent in the noise of the day.
Jesus was, among other things, concerned with where we get our information. Now this may seem odd, coming from a time before the invention of social media and such. Yet mankind has always found a way to communicate to the masses and that was no less true in the days of Jesus. We read that “Jesus went throughout Galilee, teaching in their synagogues, preaching the good news of the kingdom and healing every disease and sickness among the people. News about him spread all over Syria” (Matt. 4:23–24, emphasis added).
There’s a key distinction here that we can miss. Jesus teaches—he gives instruction or advice on how to live. But he also preaches, or proclaims. Today we associate preaching with churches and telling people what to do. But preaching wasn’t used that way in Jesus’ time. It wasn’t even a religious word. It was a “news” word. Jesus went around announcing that something had happened. And it wasn’t just news; it was good news. That’s what the word gospel means.
So what is this good news that Jesus himself proclaimed? His gospel message was simple, that the kingdom of God is now, because Jesus has brought it from Heaven to Earth through the incarnation of God to man. The good news is that all men now have access to the kingdom of God, and it is not a far off gift - it is something we can claim now.
But Jesus didn't just desire us to claim access to the kingdom of God, He desired that we, His people, would extend the kingdom to all the earth.