Here is the why . . .
In years past we listened to Christmas music through a pretty limited bandwidth. Radio stations weren't dedicated to 24/7 Christmas music, television channels weren't saturated with Christmas movies, Christmas decorations didn't show up in September, and we weren't bombarded with holiday emails, social media holiday content on a mobile phone that never leads our sight, and finally the effects of ramped up consumer advertising. Instead of a mere three weeks of being exposed to Christmas content, now we get a minimum of two months. Wow, it makes me tired just typing this content.