No one knows exactly how many global visitors have come and are coming to the U.S. for the World Cup. Oxford Economics predicted a surge of 1.2 million international tourists for the games, peaking in June. The U.S. Embassy in Luxembourg said as many as 10 million would come to the 11 host cities.
However many there are, we are hearing from the young ones as they fan through the country to venues down South, out West, in Texas and Utah. They are seeing an America they never imagined and have made now-famous videos about how shocked they are—in the most positive sense. They expected a dark and brooding nation; they discovered a sun-filled magnificence. It’s so big, so spacious, has such wondrous shops, the best food and absolutely wonderful people. The videos have flooded TikTok, Instagram and X, and they speak with the wonder of 18th-century explorers who discovered an unknown indigenous people on a brilliant new continent.



